"The Drive to Sell Well ..."     


















 
New Hire Auto Sales Course

This 3 week course in for those of you that have been thinking of becoming an Automotive Salesperson. The course prepares you for your dealership employment interviews, giving you the skills required to be successfull at any dealership!

 Course Objectives

  • How to Customer Prospect
  • A full understanding of customer psychology
  • How and Why you do a proper Introduction
  • How to ask contact Questions
  • Proper vehicle presentations and demonstration drives and why
  • Questions to ask after the test drive
  • How to sell the Benifits of your Dealership
  • How to ask for the Sale
  • How to fill out a worksheet
  • How to negotiate and close a Sale
  • A full understanding of leasing
  • How to handle incoming sales Calls
  • How to handle customer objections
  • An understanding of how to build rapport
  • How to do customer follow-up and why
  • Daily and monthly goal planning
  • Dealership etiquette
  • How to dress, talk and sell yourself
  • A new positive mental attitude
  • What the dealerships are looking for in a Salesperson
  • Interviewing techniques and resume preparation
  • How to get and keep a job in Automotive Sales
  • Graduates from the College have the same knowledge as someone who has been working in the industry for 3 years!
  • Our graduates are the "Harvard Grads" of the car business and are in high demand
  • Upon graduation, the grad will know as much about selling cars as the person doing your interview



New Hire Course Outline

Week One

Monday  -  Orientation | Career Expectations
 Tuesday  -  Customer Prospecting | Psychology | Building Rapport | Greeting
 Wednesday  -  Contact Questions | Vehicle Presentations | Role-Playing
 Thursday  -  Vehicle Demonstration Drive | Steps 5 & 6 ("10 Steps") | Role-Playing
 Friday  -  Explaining the benifits of your Dealership | Asking for the Sale | Role-Playing

Week Two

Monday  -  Worksheet | Learning How to Negotiate | Role-Playing
 Tuesday  -  Negotiating and Closing Techniques | Role-Playing
 Wednesday  -  How to Handle "Customer Objections" | Role-Playing
 Thursday  -  How to Educate the Customer on Leasing | Role-Playing
 Friday  -  Presenting a Leasing | Financing | Business Office | Role-Playing

Week Three

Monday  -  How to Handle Incoming Sales Calls | Role-Playing
 Tuesday  -  Sales Follow-up | Daily Activity Plan | Goal Setting
 Wednesday  -  Interviewing Preparation | Job Search | Resume Preparation
 Thursday  -  Employment Search / Home Study Day
 Friday  -  Final Examination Day
  • Classes are approx. 4-5 hours in duration
  • Proper Dress Code required every Friday


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