"The Drive to Sell Well ..."

Training and Recruiting Auto Sales People Since 1996 In Dealership Services If you would like to discuss how ASC can Recruit and Train new people for your dealership, Email To: info@visitasc.com There is only one thing worse than a motivated and well trained sales person that quits, and that is an untrained one that stays. The main reason a potential customer will purchase a vehicle from your dealership is the sales person. It’s also the reason they don’t. The number one reason a new person entering auto sales for the first time might fail, stems from a lack of proper training, an insufficient in-house dealership training program and ongoing support. 70% of new people who were trained at the Automotive Sales College remain employed and are very productive after 180 days. Many have earned numerous industry recognition’s and awards. Some of the factors contributing to our student’s success include: They took the initiative to research and enroll in the ASC’s training course. They paid money out of their own pockets to be trained professionally, and were willing to commit to this training. It is in their best interest to succeed. They are trained to understand that education is the first step to their success in automotive sales or service. They were trained on one of the most Internationally recognized auto sales courses available today. Who in your dealership really has the time to properly run new ads for salespeople, answer phone calls, schedule interviews, spend the time to interview and screen, schedule training, conduct the proper New hire training required, and give ongoing training. It’s a significant juggling act to get the job done in a dealership. Pressure for sales, dealer trades, inventory concerns, training, CSI / SSI and staff hiring requirements, (just to name a few) make it more than a full time career. How much do you pay out in staff time and money to get new people? $ ____________ ASC’s proven and unique new hire recruiting and development program will help you get and retain the people you want and make your management approach more effective. This ultimately leads to happier and motivated people which invariably will get you better results. For details on the ASC New Hire Sales Persons Recruiting Program, Click on this link Recruiting New Sales People In Dealership Sales Training Classes Choose from the following training topics. Becoming a Professional in Auto Sales Amateur’s VS the Pro’s What it takes to become a Professional Car Sales person Understanding the Mind of the Customer What are they thinking? Knowing why they come into our Showrooms Customer Prospecting and Marketing Yourself Looking for Customers Why prospecting is so important and understanding it Greeting - First Contact Why and How to introduce yourself every time Contact "Medical" Examination Questions we need to Ask the customer Knowing the key Contact Question prevents mistakes Using a Worksheet to Close It’s only a worksheet, not a bill of sale Using a good worksheet as a powerful closing tool Asking for the Sale Learning how to Ask and when to Ask If you don’t ask you will not receive Closing VS Negotiating Knowing the difference will increase your sales Closing the sales before you negotiate it Increasing Your Pay Cheque How you start and finish your negotiation Things to do and not to do when negotiating How to Handle Trade Ins When to discuss the customer’s trade Handling the question of what’s my trade worth? Handling Customer Objections What’s Your Best Price - Bottom line I’m Just Looking - I'm just shopping I want to think about it Handling Sales Calls Understanding how important sales calls are Learning how to maximize every sales call you receive Tracking Your Personal and Dealership Sales Performance If you know your past, you can improve your future Finding your strengths and weakness and then fixing them The more you give to your customers, the more you will receive. ASC Graduate 1996 - 2008 - Automotive Sales College International - ASCI