"The Drive to Sell Well ..."     


































  ASC
DEALERSHIP STAFFING & TRAINING
Training Auto Sales People Since 1996

Auto Sales Courses and Seminars - Dates and Cities:
July 10th, 2008 in Toronto, Canada
July 24th, 2008 in Toronto, Canada
August 15th, 2008 in Vancouver, BC
August 25th, 2008 in Scottsdale, USA
September 16th, 2008 in Beijing, China
September 27th, 2008 in Moscow, Russia
October 25th, 2008 in Dubai, UAE
Calgary, Alberta Canada - date tba
Bucuresti, Romania - date tba
Karachi, Pakistan - date tba
New Delhi, India - date tba

The Automotive Sales College was established in 1996 and Regularly Recruits and Trains New and Experienced Automotive Sales People, Service Advisors and Sales Managers - Internationally. You Can Email To: hr@visitasc.com for details.

ASC Graduates - February 2008

ASC produces floor ready and professionally trained sales and service consultants who have been taught a strategic selling game plan, which they know must be executed consistently on a daily basis.The students have acquired techniques that result in increased Sales, above average Customer Satisfaction (CSI / SSI), Increased Gross Profits and much much more.

ASC graduates perform far above the Industry average? Because they come to us with the SERIOUS desire to succeed and we supply them with the knowledge and tools needed to transform that desire into a Successful Career. These elements are not mutually exclusive! The proof is in the fact that we have many graduates who occupy the upper echelons of National Sales Clubs and Sales Management positions for every auto manufacturer.

Today's consumers are sophisticated. They expect knowledgeable and professional car sales people. While product and dealerships are important in purchasing a vehicle, research indicates the most significant factor in the decision is the salesperson.Customer service and satisfaction have become the number one priority of all manufacturers and new car dealerships. Manufacturers continually produce quality products, while dealerships continually strive to acquire skilled, educated and motivated professional sales staff.

The More you Give to your Customers,
The more You will Receive.


ASC’s Internationally Recognized Speakers

Darin George is the Head Sales Trainer for the Automotive Sales College. His post secondary education is in the field of Architecture. He joined the automotive sales industry in 1989 where he has held the positions of Sales Person, Sales Manager and General Manager for Nissan, Chrysler, Ford, Infiniti and General Motors dealerships.

He is an Internationally Recognized Sales Trainer, Author, Motivator, and Corporate Keynote Speaker. He is repeatedly published in numerous automotive and sales management industry magazines, news papers and has appeared in many TV shows and live web broadcasts.
Mr. George is a featured sales training columnist for the United States and Canadian Auto Industry and his Training Articles are regularly published in Ward’s Dealer Business Magazine, Dealer Marketing Magazine, Automotive Digest, Auto Success Magazine, Canadian Auto News, Canadian AutoWorld Magazine and more. Darin has been featured on Net Gain Now for ASTN (Automotive Satellite Television Network).

Darin George is the Author of the Book Titled:
Sales Training - AUTOMOTIVE EDITION 2008. How to Sell Cars for a Living.
Available now through
Barnes & Noble.com or Amazon.com
He is completing his Second Book Titled:
Sales Training - How to Sell Retail. Available August 2008

Click on this link for more infomation regarding the
Can You Sell Me This Pen Seminar?
To contact Mr. George Click Here To Email him directly Darin George

Derrick Clarke is the Vice President of Dealership Recruiting & Training Services for the Automotive Sales College. He has over 20 years auto sales and management experience.
You can contact Mr. Clarke via Email @
derrick@visitasc.com Click on the link.

Dave Skrobot is the Head Service Advisor Trainer for the Automotive Sales College. He is an author of 4 Service Advisor Training Manuals, which are geared towards finding and implementing new Profit Centers and Improving Employee Performance. Dave has been published in numerous U.S. and Canadian publications from newspapers to magazines. He has been a regular columnist on Fixed operations issues with Wards Dealer Business (USA) and Canadian Auto World. Since1999, David has been a charter member of AJAC Automotive Journalists Association of Canada. Dave is also a featured Service Advisor Trainer for ASTN, Automotive Satellite Television Network. Dave is the author of the book titled:
Sales Meeting Companion , available now.
To contact Mr. Skrobot you can Email him directly dave@visitasc.com

Jenny Lee has 10 years auto sales experience. She is now in charge of student addmissions for ASC Recruiting and Training Services.
You can contact Jenny via Email @ jenny@visitasc.com Click on the link.

James Chung began his sales career with a major brewery company in 1988. For over 10 years, utilizing his business/entrepreneurship educational background, James travelled overseas to work in the broadcasting industry throughout Asia as an international correspondent/relations account co-ordinator for numerous national broadcasting corporations.Following his return to Canada in 1998, he has worked with and learned from some of the top sales and management professionals at Lexus, Volvo, BMW, Porsche and various auto leasing companies to build his credentials and sales achievements. James has taken his experiences and is now recruiting new auto sales people for ASC.
You can contact James via Email @ james@visitasc.com Click on the link.

Hala Azmat is charge of Student Services for the Automotive Sales College.
You can contact Hala via Email @ hala@visitasc.com Click on the link.


Click on the links below for sales training articles by Darin George


Click on the link below for training articles by Darin George
Dealer Marketing Magazine

Here are a few Pictures of ASC, Graduates & Friends
For More Pictures Please Go To Our Course Pictures Link

Canadian AutoWorld Magazine.

SALES TRAINING BOOK - Automotive Edition 2008


Can You Sell Me This Pen - March 2007 Karachi, PK

Wards Dealer Business Magazine


Auto Sales Training Article - Dealer Marketing Magazine

MacLeans Magaizine Featured Story 1999


ASC Training Seminar in Karachi, PK

BTV Toronto - 1999 & 2001


ASTN - Dallas, Texas - Sales Meetings by ASC


ASC Grads - August 2007

ASC Grads - October 2007

Dubai Training Tour, UAE - March 2007




For ASC - ON LINE Training Email To: asconline@visitasc.com



Training Dealerships From 1996 to 2008 - Automotive Sales College - ASC